#4 - Alec Paul

Alec is the founder of SalesBrand, an audience-first GTM strategy consultancy for B2B founders and executives that has helped several of LinkedIn's top voices get their massive followings, post engagement (over 115 million views in just the last year), and sales results. He told us all about creating authenticity in your posts, reacting to LinkedIn algorithm changes, how he selects his clients, and more.